I thought about posting fancy charts that look all ‘marketingish’ but decided to go straight for it.
Your market is people. What if, instead of making up carefully crafted fancy sentences to ‘guide’ people to where we want them to be, we just talked to them? You know, like telling your friend about your new car or dress?
Or what you like about what you do?
Go ahead and be funny, structure your sentences, mind your double negatives … But where social media is concerned – above all – be real. Human. You.