Existing and participating in the Social Media space can provide SEO validation for search engines, PR for your company, Customer care for your clients, as well as information delivery. Building a good reputation in life takes consistent effort over time. A Social Media reputation is the same. People who use social media as their means of interacting with businesses are quite savvy and pay attention to what is said, by whom and the conversations around particular posts. They are offended if they sense they are being “sold” or “spammed” and will quickly shut off your posts, tweets and feeds. Authenticity is key.
Be real. Be likable. Promote others. Provide useful / entertaining information.